Japanese chain retailer Muji opened its first retailer in Hanoi on Saturday after opening one in HCMC final November.
The shop, which spans 2,000 sq. meters at Vincom Middle Metropolis on Lieu Giai Avenue, is the second to be opened in Vietnam.
The flagship retailer in Hanoi supplies around 5,000 merchandise, starting from vogue, cosmetics to home items, inside design, and meals.
Tetsuya Nagaiwa, Muji’s head of Vietnam enterprise, stated the chain spent two years looking for an acceptable location for the Hanoi retailer, a much longer course in comparison with its HCMC endeavor.
The southern metropolis’s downtown District 1 is a no-brainer in terms of selecting a location for a retailer. However Hanoi has several places with completely different capacities for attracting prospects, Tetsuya defined.
Vincom Middle Metropolis was ultimately chosen since it’s in a space with enormous Japanese inhabitants and is broad sufficient to host a big retailer.
Tetsuya stated Muji’s present technique is to seize Hanoi and HCMC, each main city, to spice up model recognition. Afterward, relying on elements like financial growth and inhabitants, Muji would think about opening extra shops in different cities.
Vietnam is among the many world’s most promising retailer markets proper now, Tetsuya stated, including the nation has attracted a lot of buyers because of its ever-growing financial system and younger inhabitants with middle-class revenue.
Sure Muji merchandise offered in Vietnam can be cheaper than different markets’ as they’re produced by home producers, he stated, without revealing actual info concerning the home factories.
Muji, based in 1980, has over 1,000 shops in 33 nations and territories.