International giants Amazon and Alibaba are racing to recruit extra Vietnamese distributors on their platforms searching to spice up their share of a booming e-commerce market.
Amazon noticed the variety of Vietnamese retailers exporting not less than $1 million prices of products from Vietnam triple final yr. The surge was pushed by demand for instruments, kitchenware, handicrafts, dwelling items, and attire.
“Vietnamese sellers have enriched our world product choice,” Gijae Seong, head of Amazon International Promoting in Vietnam, instructed Nikkei Asia.
Amazon International Promoting is an enterprise set as much as recruit extra Vietnamese retailers on Amazon, searching for in addition e-commerce commerce between Vietnam and its largest export market the U.S.
The corporate opened a Hanoi workplace in March to coach new sellers, including to its Ho Chi Minh Metropolis department.
Seong mentioned corporations “have aggressive benefits in manufacturing” in Vietnam, the place a wave of factories have relocated from China to sidestep the commerce warfare with the U.S. and to scale back different prices and dangers.
China’s Alibaba has additionally been making strikes to have extra Vietnamese sellers.
In March, an organization consultant mentioned that it deliberate to have over 10,000 Vietnamese small and medium-sized enterprises promoting on its platform by 2025.
It has been working with authorities since the final yr to run coaching applications for Vietnamese distributors.
As of March, over 300 corporations have been offered consultancy in online cross-border gross sales.
The competitors between the 2 giants are heating up as e-commerce booms in Vietnam with rising demand for online buying amid the Covid-19 pandemic.
Its e-commerce market expanded by 18 % final yr to $11.8 billion, the one nation in Southeast Asia to file double-digit progress amid the Covid-19 pandemic, in line with the Vietnam e-Commerce and Digital Financial system Company.