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Wednesday, December 25, 2024

Buyers take a liking to flash gross sales on e-commerce platforms

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Shoppers take a liking to flash sales on e-commerce platforms
Flash gross sales of plums grown within the northern province of Son La on an e-commerce platform. Picture by VnExpress/Vien Thong.

Flash gross sales on e-commerce platforms have grown to be more and more widespread for the reason that the fourth wave of Covid-19 broke out in late April.

Whereas up to now folks used to largely purchase digital merchandise and shopper items on them, now they even purchase groceries, particularly when there are flash gross sales.

The latest survey of over 24,000 folks by e-commerce platform Shopee discovered that web shoppers are fascinated by promotions like flash gross sales and reductions.

Some 57% of these polled mentioned they’re attracted by the greatest costs and particular remedy.

One in 10 mentioned rewards and free presents whereas purchasing online gives them “pleasure,” a 3rd of them aged under 18.

The lengthy durations of social distancing in some localities have created new habits amongst web shoppers, who now purchase groceries, recent fruits, and meat and await flash gross sales.

E-commerce platform Lazada mentioned within the interval from June 1 to 23, its recent foodstuff gross sales elevated by practically 70% The most well-liked objects have been recent greens, fish, meat, and fruits, particularly grapes, apples, and litchi.

Fast-paced shopper items are additionally widespread.

A spokesperson for a 3rd e-commerce platform, Tiki, mentioned gross sales of recent foodstuffs and shopper items have surged amid social distancing in some districts of HCMC to comprise Covid-19, and the pattern is prone to proceed in July. Gross sales of the previous have in reality doubled for the reason that social distancing marketing campaign started, the spokesperson added.

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Rachel Ha
Industrial and agricultural product enthusiast. Expert on Vietnam economy. Focus on FTA agreements between Vietnam and other countries.
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