5 main tea companies from East Africa are headed to the World Tea Conference + Expo subsequent week, June 28-30, 2021. The 5 tea companies embrace Chebango Tea Company, Spring Primavera, Melvins Tea, Kazi Yetu, and Zahra Food Industries.
‘Excited to Present Market Linkages’
Every of the East African corporations will exhibit and showcase their teas and/or associated merchandise in the course of the three-day convention and exhibition, which is able to entice main tea corporations and professionals from across the globe, along with consumers from numerous vertical markets in North America.
Tahira Nizari, the co-founder of Kazi Yetu, mentioned, “As a rising tea enterprise from Tanzania, that is our first alternative to take part within the World Tea Conference + Expo. Constructing on our social enterprise mannequin, by which we worth social and environmental affect as a lot as our financial progress, we’re excited to offer market linkages for farmers in tea, herbs, and spices from farms around Tanzania.”
Nizari mentioned that Kazi Yetu promotes full traceability of its teas, in order that the customer can see the tea’s journey from farm to cup. “We look ahead to gathering suggestions from guests of the expo and hopefully discover companions to assist enhance these market linkages and affect for farmers,” defined Nizari. “Our teas are a specialty, distinctive blends of orthodox black and green teas, herbs and spices, and we’re wanting ahead to assembly different tea lovers and potential companions to study business tendencies.”
‘The Versatility of Tea as a Beverage Is Like No Different
Quresh Fidahusein, founding father of Zahra Food Industries Ltd in Kampala, Uganda, famous, “The flexibility of tea as a beverage is like no different, as they arrive in infinite flavors, arouses a number of senses and sometimes provides many well-being advantages. With the appropriate focus, there is a chance to extend the consumption of natural infusions and teas, particularly within the Northern and Western hemispheres. We’re thrilled to be collaborating on the World Tea Conference + Expo in Vegas and look ahead to showcasing our vary of Eostre therapeutic teas, vanilla and moringa powder as tea elements, and the Blossoms snack vary, which is a good companion to all tea events.”
Ferozhusein Fidahusein, director at Zahra Food Industries Ltd, mentioned, “We eagerly await to be on the World Tea Conference + Expo this year and look ahead to studying, exploring new tendencies, and connecting with influencers within the business. We’re significantly excited that our Eostre therapeutic teas – with roots in springtime and Easter, symbolizing renewal and rejuvenation – will lastly get a worldwide platform on the tea expo in Vegas.”
Raja Al-Kaber, the shareholder of Zahra Meals Industries, shared, “It can be crucial for the corporate to be current on the World Tea Convention + Expo to advertise its vary of merchandise and in addition to getting suggestions, as it’s crucial that we continue learning and optimizing for steady improvement. Along with the Eostre therapeutic teas that would be the showstopper on our show, we very a lot look ahead to introducing the corporate’s breakthrough innovation of dried younger jackfruit as a meat substitute. Jackfruit meatballs and samosas are vegan pleasant and guarantees to brighten up any tea get-together.”
Charles Chirchir, CEO of Chebango EPZ Tea Firm, a tea-producing and export firm based mostly in Bomet, Kenya, with places of work in Nairobi, mentioned, “This might be our second time collaborating within the World Tea Conference + Expo. We’re wanting ahead to showcasing our award-winning black tea, connecting with the business, exploring new tendencies, studying new ideas, and networking throughout the tea business. We’re assured that the expo will open new markets and channels for our merchandise.”
‘We Look Ahead to a Profitable, Packed Program’
This would be the first time that Spring Primavera – a women-owned specialty tea export firm, based mostly in Nairobi and with places of work in New York – might be collaborating within the World Tea Conference + Expo. Ann Wanjohi, managing director and founding father of the corporate, famous that purple tea is exclusive to Kenya and is grown organically within the wealthy volcanic highlands. She defined that purple tea has potential for progress within the U.S. market, as a consequence of its superior well-being advantages in comparison with green or black tea.
“World Tea Conference + Expo 2021 might be a novel discussion board that brings collectively consultants, enterprise leaders, and entrepreneurs all through the tea business,” mentioned Wanjohi. “The occasion might be a very good platform for corporations to discover revolutionary methods to make use of purple tea, so as to add worth to their merchandise akin to cocktails and anti-aging magnificence merchandise. We look ahead to a profitable, packed program with tea enterprise and consumers.”
Flora Mutahi, CEO and founding father of Melvin Marsh Worldwide (Melvins Tea), mentioned she’s additionally enthusiastic about collaborating within the World Tea Conference + Expo. She famous that she believes that the world deserves to know the flavors that Melvins is understood for – the primary being Ginger Tea, which was the primary flavored tea in Kenya. “It was rapidly adopted by different unbelievable flavors akin to, Masala Tea, Cinnamon Tea, and Lemon Vanilla Tea, amongst others that everyone is one hundred pc pure. With 25 years of expertise, Melvin’s is already a multi-award winner.”
Help Via USAID
The 5 East African corporations collaborating within the 2021 World Tea Convention + Expo are supported by means of the United States Agency for International Development’s Southern Africa Trade and Investment Hub (USAID TradeHub). The six-year mission goals to extend international commerce competitiveness, increase intraregional commerce and enhance meals safety.
The USAID TradeHub additionally works to extend exports to America beneath the African Growth and Opportunity Act (AGOA), whereas additionally boosting capital and expertise flows and offering focused commerce facilitation assist.
Via its East Africa Trade Promotion and AGOA Activity, the USAID TradeHub focuses on boosting two-way commerce and funding between America and 5 East African international locations – Ethiopia, Kenya, Rwanda, Tanzania, and Uganda – beneath the U.S. Government’s Prosper Africa Initiative.