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F.O.G. Structure creates “trendy cave” for ToSummer’s Beijing retailer

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Chinese language studio F.O.G. Structure has added curved partitions, mirrored surfaces and pretend stone to the interiors of aromatherapy model ToSummer’s flagship retailer in Beijing.

Situated in Beijing’s Taikoo Li Sanlitun purchasing village, F.O.G. Architecture designed the 170-square-metre ToSummer retailer to recall the environment of a cave.

ToSummer Living Room has faux stone walls
High: a mirrored display screen was positioned on the entrance to the shop. Above: the outside of the shop is roofed in a textured fake stone

“The model’s concrete requirement for this area design was a contemporary cave,” stated F.O.G. Structure.

“We selected to not straight create the pure look of caves however, as an alternative, presents the attribute components of fabric textures to encourage the sensory expertise.”

Mirrored surfaces were used throughout ToSummer Living Room
The mirrored display screen displays passers-by and the inside of the shop

The doorway to the shop is marked by a big faux-stone wall and a mirrored display screen, which leads guests into the shop.

The studio defined that the massive mirrored display screen was designed to attract passers-by into the shop whereas referencing screens usually utilized in houses and home areas.

A togo sofa is placed beside undulating walls at ToSummer Living Room
Curving partitions have been used alongside the perimeter of the shop

“The curiosity of what’s behind attracts the beholders to stroll inside,” F.O.G. Structure co-founder Zheng Yu instructed Dezeen. “The floor of the display screen is often embellished with an illustration of pure surroundings.”

“It’s a metaphor of the area hidden behind. And that is the explanation we positioned a scaled up, mirror polished display screen because the central spatial ingredient. It illustrates magnificence in a restrained method.”

Mirrored furniture was used in the retail space at ToSummer Living Room
The shop was divided into a number of zones

Pure-toned, undulating partitions envelop the inside of the shop and are illuminated by strip lighting set throughout the ceiling.

The inside was divided and zoned into a set of small sections every with its personal capabilities, housing retail area, exhibition area and set up areas.

A cream Togo by Michel Ducaroy for Ligne Roset, an off-white Playdough chair and occasional desk by Karstudio in addition to amorphous mirrors have been positioned all through the shop suggesting the thought of home area.

“The purpose of the furnishings is to convey a way of the home,” stated Yu. “That is why we named this area a ‘Residing Room’. An area that provides folks a spot to breathe in a busy and fast-moving shopping center.”

The walls of the ToSummer Living Room were finished with white
A protracted metallic island contrats with the softness of the shop

Two “timber rotten” chairs designed by British designer Max Lamb have been additionally positioned throughout the shop and in niches fashioned by its curved partitions.

“In a approach, Max Lamb was additionally our essential inspiration in the course of the undertaking,” Yu defined.

“The [chairs] lacquering was clean, shiny and vibrant whereas the froth is tortured, torn, scarred – mixed the materiality itself provides me an phantasm of heaviness just like a chunk of timber rotten by time, however it’s light-weight and clean and newly made.”

Light reflects of the metal surfaces
Cabinets have been constructed throughout the curving partitions

An exhibition and retail area on the rear of the shop has a sequence of cabinets organised round a protracted reflective metallic island that contrasts to the curving partitions it’s surrounded by.

Rectangular metallic cabinets have been suspended alongside the undulating partitions, drawing consideration to the irregularity of the area whereas displaying merchandise like artworks.

Shelves house the stores product at ToSummer Living Room
Two chairs designed by Max Lamb occupy the area

A metallic cashier’s desk was tucked behind a curving quantity and mimics the form of its partitions, forming a rounded counter area that turns into an extension of the partitions.

“[The store] transforms the unique cave idea into spatial language, integrating it into this sensible area full of contemporary oriental feeling to current a fragile steadiness between industrial and artwork, home and public realm, pure and synthetic,” stated the studio.

Fragrance is pictured on a metal shelf
The show areas have been designed to showcase product like art work

F.O.G. Structure is a studio with places of work in London, Shanghai and Chongqing based by Yu and Zhan Di.

Different Beijing initiatives with curved partitions embody this avocado-green space age informed hair salon and this kindergarten with a rooftop playground by MAD Architects.

Images is by Inspace.


Venture credit:

Design precept: Zheng Yu, Zhan Di
Design crew: Hou Shaokai, Zhou Chuyang, Xiong Aijie, Vince Choi and Fu Shidi
Lighting design: Faculty of Structure, Tsinghua College and One Lighting Associates Beijing
Furnishings and set up design: DEFRONT and F.O.G.
Development drawing: SU PIN
Development crew: Youlong Jinsheng Ornament Ltd.

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Rachel Ha
Industrial and agricultural product enthusiast. Expert on Vietnam economy. Focus on FTA agreements between Vietnam and other countries.
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