Ground masking specialty retailers could have misplaced the Stainmaster model, however, one thing new is coming down the pike that has the potential to have probably the most publicity on the client stage since Pergo. The thrill is round Christina Haack, the face behind the “Flip or Flop” and “Christina on the Coast” HGTV collection. On this FCNews unique, we sat down with Christina to be taught extra about her namesake SPC launch.
Possibly she wants no introduction since her HGTV reveals, “Flip or Flop” and the more modern “Christina on the Coast” appeal to greater than 20 million viewers in 12 months. (The latter is now in its eleventh season.) Add that to her 1.6 million following on Instagram and suffice to say she reaches and influences tons of customers.
Christina Haack is about to launch her first branded line, the Christina Assortment, which can include 21 high-styled SPC merchandise. From an aesthetic standpoint, the gathering is designed to be pretty much as good as something available on the market right now. “I’d stack it up in opposition to something I’ve seen,” she instructed FCNews. “I’d by no means promote a product that isn’t engaging.”
It’s a line that’s curated by an expert designer with an enormous following. Not solely have been the kinds fastidiously chosen, however, it’s all kinds of designs that might swimsuit every single individual’s type and displays her tastes and the newest developments. “My type is extra California up to date,” she defined. “There’s a few of that. However, the home I simply purchased is Spanish. I really like kinds for various causes primarily based on the However that’s only the start. The gathering is designed to carry out and face up to the check of time. And canines. And children. This can be demonstrated through a video showcasing her rottweiler operating all around the ground.
“Each time I do home right here’s what I say: I’ve younger youngsters and I’ve canines. I don’t want a ground that scratches, and I don’t want a ground that can be ruined if I spill one thing on it. That’s what everybody needs. So, that’s why this ground is so essential. It’s all about lowering a mother’s stress.”
Haack equated the recognition of SPC flooring to the evolution of countertop supplies. “It’s much like the quartz counters that were the marble,” she stated. “As soon as upon a time, individuals needed marble as a result of its stunning. Nicely, it’s additionally porous. You permit a cup on it, you’re screwed. You spill crimson wine on it, you’re screwed. So, I’ll solely use quartz in homes that have households, as a result of that relieves the stress. No mother needs to fret about somebody spilling or dropping one thing and getting mad at any person. These SPC floorings are to hardwood what quartz counters are to marble.” structure of the home.”