Tia Maria Cold Brew Coffee Liqueur introduced the launch of Tia Maria Matcha within the U.S. Market. Already creating buzz within the commerce, Tia Maria Matcha was awarded a Gold Medal on the 2021 San Francisco World Spirits Awards. Created with pure Japanese inexperienced matcha tea extract, the indulgent liqueur gives a pure caffeine and floral twist.
“With the launch of Tia Maria Matcha, we’re bringing our shoppers a very distinctive product whereas infusing pleasure into the model,” mentioned Ignacio Llaneza, vp model and commerce advertising and marketing at Disaronno Worldwide LLC. “Matcha is extraordinarily in style in espresso outlets and it’s recognized around the globe for its earthy notes and pure caffeine, so pairing it with our premium Tia Maria taste was a complimentary match.”
Tia Maria Matcha encourages shoppers to decelerate from busy schedules and “take your matcha time.” Strengthened with the hashtag #takeyourmatchatime. Tia Maria Matcha proposes a brand new ritual by mixing two teaspoons of sugar and one teaspoon of matcha powder in a dish and rimming the glass of a Tia Maria Matcha serving. With an ABV of 17 %, the brand new beverage might be served over ice or used as a wealthy ingredient in cocktails, resembling a Matcha-Tini.
“Tia Maria continues to attempt to fulfill a youthful client viewers and we’re trying ahead to introducing the idea of a conscious Matcha ritual by means of Tia Maria Matcha,” mentioned Llaneza.
Tia Maria dates again to the mid-Seventeenth century, when a stupendous younger Spanish aristocrat fled the turmoil colonial struggle delivered to the island of Jamaica. Her maid saved one household treasure, a small jewellery field with black pearl earrings and an historical manuscript with the recipe for a mysterious liqueur. The recipe was named after the brave girl. Tia Maria was born. The recipe lay dormant for a few years earlier than being rediscovered within the Forties by Dr. Kenneth Leigh Evans, who started to supply and promote it. Since then, the corporate says Tia Maria has been a favourite for espresso liqueurs lovers the world over and it was even used within the very first Espresso Martini recipe greater than years in the past.
With the corporate’s new matcha launch, the model goals to refresh the picture of Tia Maria, giving new pleasure to the model whereas concentrating on up to date drinkers.
Tia Maria Matcha has a normal retail value of US$24.99 and might be out there nationwide in the USA with 750ml bottles.
SERVING SUGGESTIONS:
Tia Maria Matcha Ritual
Methodology:
-Combine two teaspoons of sugar and one teaspoon of matcha powder in a dish.
-Chill glass for 10 minutes or wait till there’s moisture on the glass.
-Dip the glass rim into the combination of matcha powder and sugar.
-Fill the glass with ice and add Tia Maria Matcha.
Matcha-Tini
Substances:
40 ml Tia Maria Matcha
40 ml Vodka
Methodology:
-Create a inexperienced matcha rim on half of a coupe or martini glass.
-Pour Tia Maria Matcha and vodka right into a cocktail shaker. Prime the shaker with ice.
-Shake the elements collectively. Pour within the contents of the shaker utilizing a strainer and sieve into the glass.