As Domotex prepares to enter its thirty-third season, its 2022 present, to be held right here January 13-16, “Cowl New Floor” would be the occasion’s lead theme. Based on present organizers, the theme was chosen to present the middle stage to matters of the main present and future societal relevance, specifically pure and sustainable environments for work and residing. As such, “Cowl New Floor” additionally stands for contemporary tackle flooring and ground coverings because of the veritable basis of inside design, following present organizers.
Present organizers promise innovations at Domotex 2022. Even with as many as six months to go till the gates open to guests, 95% of the obtainable ground area has already been booked, per present organizers. The present’s organizers and exhibitors mentioned they’re correspondingly optimistic and searching ahead to a vigorous occasion in January.
“The conscious use of assets, the pursuit of a round stream financial system, new approaches to sourcing, well being and wellbeing at dwelling and work, the wave of on-line commerce permeating each phase of contemporary life—all that is of key relevance to society and is thus additionally shaping the flooring business and Domotex as its flagship truthful,” mentioned Sonia Wedell-Castellano, world director of Domotex at Deutsche Messe. “‘Cowl New Floor’ explores how sustainable and wholesome supplies are making big inroads into residing and dealing environments in addition to how ground coverings are rising above the floor-bound realm to star as progressive ornamental components in completely new roles.”
She added that “Cowl New Floor” is about being progressive, exploring new horizons, and breaking new floors. “The secret is creating wholesome, sustainable, and, at the identical time, inspiring areas. However, Domotex additionally covers different sizzling matters affecting the sector, amongst that are the challenges, dangers, and alternatives created by providing bottlenecks in addition to promising methods of responding to them.”
Following are the three focus matters to underpin the Domotex lead theme:
New Coverings focuses on progressive options and merchandise that play into round stream goals by addressing immediately’s rising curiosity in wholesome residing and dealing environments, a dedication to environmentally pleasant supplies and manufacturing processes, and the round financial system with the purpose to create balanced and trend-conscious areas for residing and well-being, Domotex organizers mentioned.
The second focus subject options flooring functions within the contracting enterprise together with the out of doors use of carpets, wooden and composite flooring, or the merging of indoor and doors areas. Based on present organizers, flooring and ground coverings are used for wall ornament functions or as an integral part of furnishings and materials in different impressed functions, demonstrating simply how versatile and impactful they are often in defining the appearance and feel of inside surroundings.
New Methods to Market
The third and final focus subject highlights the significance of adeptly responding to altering situations. Markets are topic to fixed change, when it comes to import and export situations, provider relations, digital providers, and the looks and rise of the latest online buying and selling platforms, all of that are altering the face of the financial system. Digital applied sciences are making it attainable to launch new collections in the marketplace past conventional gross sales flooring and throughout nationwide borders in addition to marketing them skillfully, and community with clients, and promising new leads. For the flooring business, social media has additionally change into an essential gross sales channel.