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Sunday, April 14, 2024

Industry Profile: Wazo Furniture

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In simply 5 brief years, Wazo furniture has etched its place within the Canadian furnishings group. Based on Robbin Wang in 2016, the model has expanded from its first Montreal headquarters to change into a reputed provider of high-quality wooden merchandise for purchasers throughout Canada and the past.

“Robbin had a dream to construct a nationwide Canadian model on the age of 21. In fact, this dream grew over time and, ultimately, Robbin had worldwide ambitions,” notes Garine Yaacoubian, a rep with the corporate.

“What actually impressed Robbin to proceed this path is with the ability to ultimately share his success story with newly immigrated Canadians,” she continues. “Being a private success and galvanizing others to do the identical has change into his life’s mission with Wazo.”

Wazo’s roots stretch again to its first storefront in Montreal, the place the corporate spent its early days specializing in stable wooden furnishings. In 2018, the model’s success prompted Wang and the workforce to open a brand new showroom and warehouse in Toronto.

The model has expanded its choices within the years since. Immediately, it sells a broad vary of merchandise from handcrafted furnishings to luxurious beds, bar stools to benches, sofas to sculptures, and extra. Its stock is procured from locations worldwide or made in-shop utilizing patented, cutting-edge expertise and wooden sourced by the corporate’s community of sustainable forest house owners. Notably, the corporate can be residence to one of many largest collections of live-edge tables in North America.

Wazo has come a great distance since Wang’s preliminary imaginative and prescient. It now serves purchasers throughout the globe by its brick-and-mortar areas and its on-line retailer.

“We pleasure ourselves on being the right hybrid between on-line retailer and brick and mortar by providing our clients the chance to buy their distinctive furnishings by way of FaceTime with one among our gross sales specialists,” the corporate declares on-line.

Wazo’s success can be constructed on a philosophy of constructing sustainable partnerships and going through trade challenges head-on. This was just lately demonstrated throughout the pandemic when the workforce was pressured to adapt to elevated buyer calls for and provide chain obstacles.

“Relatively than slowing issues down throughout COVID-19, we targeted on dashing our turnover time up,” says Yaacoubian. “Now, when somebody orders a product, the purpose is to have it out of the warehouse in three days, and we goal to shorten that point even additional.”

As for different plans, the corporate is eyeing expansions into extra Canadian cities and constructing upon the sturdy status it has carved thus far.

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Rachel Ha
Industrial and agricultural product enthusiast. Expert on Vietnam economy. Focus on FTA agreements between Vietnam and other countries.
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