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Monday, June 17, 2024

‘Non-essential’ companies search methods to survive a pandemic

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“Non-essential” companies are adopting varied methods to outlive the fourth Covid-19 wave, diversifying or shifting to a brand new product vary, or boosting online gross sales and advertising and marketing.

Many flower retailers in HCMC nowadays have switched to promoting agricultural produce. Some pack the produce in engaging wrapping and promote them as company items.

The FlowerStore, which delivers flowers in Hanoi and HCMC, is selling its vegetable combos together with orange, carrot, guava, and varied varieties of greens at costs starting from VND140,000-500,000 ($6.10-21.79).

THE BEST Boutique, which sells cosmetics and perfumes in HCMC, now presents fast Covid-19 take a look at kits and dietary supplements.

The truth that Covid-19 sufferers with gentle signs are allowed to deal with themselves at dwelling is a chance for the shop to earn some income, mentioned an organization spokeswoman.

Vua Cua, a crab restaurant chain in HCMC, is now promoting all its merchandise online alongside different varieties of meals like corn, dumplings, sauces, and bread.

The corporate CEO Doan Thi Anh Thu mentioned they’ve bought over 50,000 pieces of bread since July.

The corporate, which sources merchandise from the southern province of Dong Thap, has seen a surge in online demand and has been unable to meet some orders as a consequence of employees scarcity and lack of supply platforms.

“We’re recruiting 20 extra shippers to satisfy rising demand,” Anh Thu mentioned.

Several different companies, nevertheless, have stuck with their authentic merchandise and try to enhance their companies to arrange for a fast restoration after the pandemic disaster turns into much less intense.

Ornament and way of life model Seeker remain to be ship merchandise to localities the place supply is allowed.

Ha Uyen, the proprietor of the corporate, mentioned: “We’re investing extra in buyer interplay and analysis tendencies and merchandise to be prepared for a comeback.”

Kids trend model Yodi Children has chosen to improve their merchandise.

“Kids trend has greater necessities for environmentally pleasant supplies and subsequently researching and creating new merchandise is significant,” mentioned spokesperson Nguyen Viet Hoa.

The corporate can be taking this chance to improve its shops and/or safe new areas.

Different companies have quickly stopped operations, however stay lively in interacting with clients and potential clients to retain model recognition and consciousness.

“We have now stopped promoting crops and switched to exhibiting clients find out how to maintain their crops utilizing recycled supplies by way of social media,” mentioned Lam Ha, proprietor of ornament crops store Cay Nho.

Bakery chain The Vagabond, which has stopped delivering, is now utilizing social media to encourage folks to bake and cook dinner at dwelling throughout social distancing.

“Sustaining these actions is necessary to remind clients of our model,” mentioned co-founder Nguyen Hoang Viet.

Vietnam has recorded practically 129,600 Covid-19 instances within the newest wave. HCMC and Hanoi proceed to impose strict social distancing measures and have ordered all non-essential companies to shut to curb the unfold of the illness.

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Rachel Ha
Industrial and agricultural product enthusiast. Expert on Vietnam economy. Focus on FTA agreements between Vietnam and other countries.
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